The first Reencuentro Taíno Conference gave Taíno descendants a space to gather, reconnect, and celebrate their culture together. As international interest grew, Casa Areyto decided to move the 2025 conference online, building a platform that served as both a conference hub and an educational resource.
Yet, the platform still had to recreate the sense of belonging that made the first conference meaningful, without the physical presence that made it possible.
The Entry Point
Attendees arrived at a landing page that served multiple purposes at once: access to conference events, a source of conference information, and an entry point to the interactive learning hub. The learning hub invited attendees to explore three islands, each dedicated to a different aspect of Taíno culture: spirituality, music, and writing systems.
Yet, usability testing found that the page’s intention and the learning hub was unclear. We added a welcome message from Tanamá, the conference mascot, and made each theme explicit, resulting in a more favorable second round of testing.
Meet Tanamá
Similar to a theme park mascot, Tanamá's sassy voice, sprinkled throughout the site, added a playful layer that kept the conference from feeling like static information pages.
Building Within Constraints
Building this experience meant the design team had to understand what Wix could actually build. Even the design system, crucial for alignment with the client's existing brand, required research into Wix's offerings. We built it by first inventorying the client's website, then identifying gaps in the designs, and finally adjusting accordingly.
Outcomes
From launch to the conference day, the platform served 761 unique visitors and generated 1,123 site sessions. Three days after the conference, the island pages averaged a 7.2% click-through rate, suggesting that attendees were eager to access cultural knowledge that had been previously difficult to find.